What is the word that comes to your mind when you hear the brand, “Nike?” or even when you hear its trademark, “Just Do It!” you can probably picture what it is. Yes! That is how powerful the brand is. Many entrepreneurs looking for advice on...
Over the years, many organisations we’ve worked with have been surprised to learn that we place much greater emphasis on strategy and content than visuals—and yet we’re a design company!—and therefore we are laying out our philosophy and methodology here...
In today’s society, social media (and videoconferencing systems, for companies that regularly host webinars) play an important role in brand management, as social media and other communication tools have become the go-to platforms for learning, finding new job...
What does it take to save your damaged brand reputation? Will it be easy to regain your good image? How long will it take? Your brand is more than just a stylish logo: it’s a valuable corporate asset in which you’ve made a considerable investment. Its...
Noteworthy branding is a company’s beating heart and soul—it fosters brand awareness, loyalty, and, eventually, development. A successful brand launch is what gets the business to take its first step to the ladder of success. This is particularly true in the...
Are you confused about the difference between branding and marketing? If so, you are not alone. For many, branding is simply the name or logo of a business. However, it is more than that, and in this article we will be breaking down the concept of branding and why it...
idéemarque is a no-nonsense branding agency located on the mythical (is)land of Montréal, Canada. We create lasting and impactful business identities for clients all around the world, and help them structure and develop their branding. Learn more…
