Insights
Below is a collection of our latest articles, whether tips & tricks, industry insights, or specific aspects of projects we have completed. If you don’t want to miss any future articles, feel free to subscribe to our articles’ email notifications using the form at the bottom of this page.
Branding Lessons You Can Learn from Nike’s Marketing Strategy
What is the word that comes to your mind when you hear the brand, "Nike?" or even when you hear its trademark, "Just Do It!" you can probably picture what it is. Yes! That is how powerful the brand is. Many entrepreneurs looking for advice on expanding their business...
A lean creative process: the idéemarque way
Over the years, many organisations we've worked with have been surprised to learn that we place much greater emphasis on strategy and content than visuals—and yet we're a design company!—and therefore we are laying out our philosophy and methodology here as future...
The Advantages and Disadvantages of Using Social Media for Your Brand
In today's society, social media (and videoconferencing systems, for companies that regularly host webinars) play an important role in brand management, as social media and other communication tools have become the go-to platforms for learning, finding new job...
5 Steps to Save Your Damaged Brand Reputation
What does it take to save your damaged brand reputation? Will it be easy to regain your good image? How long will it take? Your brand is more than just a stylish logo: it's a valuable corporate asset in which you've made a considerable investment. Its worth is both...
The Five Steps to a Successful Brand Launch
Noteworthy branding is a company's beating heart and soul—it fosters brand awareness, loyalty, and, eventually, development. A successful brand launch is what gets the business to take its first step to the ladder of success. This is particularly true in the...
Branding: What It Is and Why Is It Important
Are you confused about the difference between branding and marketing? If so, you are not alone. For many, branding is simply the name or logo of a business. However, it is more than that, and in this article we will be breaking down the concept of branding and why it...